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News
Youth Sports Travel Is the One Group Segment That Never Wavered, U.S. Travel Reports
1+ week, 1+ day ago (616+ words) The report describes 2025 as a year of “resilience instead of rebound.” After the CEIR Total Index, a measure of the B2B exhibition sector, reached 95.6% of 2019 levels in Q4 2024, the segment entered 2025 expecting a full return to pre-pandemic performance. It did not arrive....
Uber's Youth Sports Push Starts With a National Summer Camp Deal
3+ week, 4+ day ago (531+ words) We had Cait O’Donovan, Uber’s Head of Teens and Kids on the Jr. Sport Marketing show where she described a partnership built around a single problem: getting the athlete to the field. Why Uber’s Youth Sports Debut Started at Summer…...
From Moral Reform Project to $54 Billion: How the Youth Sports Industry Was Built
4+ week, 1+ day ago (665+ words) The youth sports industry did not start as an industry. It started as a moral reform project. In the 1870s and 1880s, the YMCA began building gymnasiums and folding athletics into its youth programming under the banner of “muscular Christianity,” the belief…...